A dealership celebrating its 50th anniversary has been named Large Dealer of the Year by New Holland Agriculture for the second year running.

Lloyd Ltd – which has branches in Bishop Auckland, Newcastle, Alnwick, Carlisle, Penrith, Dumfries and Kelso – was recognised for its outstanding efforts ahead of more than 60 New Holland dealerships in the UK and Ireland.

Barry Lloyd, Lloyd Ltd managing director, said: “We are so pleased to win this award while we are celebrating our 50th birthday as a business. The hard work and efforts of the entire team have contributed to making the business a success and winning this award.

“This is a business which is very much based on relationships and the reliability of robust after-sales support. It’s rewarding to see that our customers have confidence in our expertise and the quality of New Holland machinery when it comes to their buying choices. We’d like to thank all of our customers for their continued support.”

Andrew Watson, New Holland managing director, said: “This award is extremely well deserved. I would like to congratulate the entire team at Lloyd Ltd – it is great to see their commitment to the New Holland brand both in terms of dealer standards and sales achievements. Here’s to another year of continued growth and success.”