STUDENTS are being encouraged to cook with lamb as part of an Eblex campaign.

The LambSoc campaign is aimed at developing an online society of 18 to 25-year-olds, creating videos with popular YouTubers, based on Eblex’s initial lamb keema recipe.

It will also encourage students to post videos of their efforts. It is aiming to achieve 20,000 likes on Facebook and 500,000 video views by April.

It has already attracted nearly 4,000 people online.