THE National Sheep Association says it is disappointed with the TV programme ‘Apocalypse Cow’ for what what the NSA says is an inaccurate portrayal of UK farming
The NSA criticised Channel 4 for "its lack of balance and accuracy when portraying UK farming systems" in the programme shown on Wednesday night.
NSA chief executive Phil Stocker said: “There was no opportunity for the British sheep industry to balance the debate and present the opposing view.
"NSA stands by its point that sheep farming is one of the most sustainable ways of food production and produces quality meat and fibre from little more than vegetation, mostly grown by sunlight rain and soil nutrients, whilst also providing a beautiful countryside for the British people to enjoy.
"While it’s not widely recognised at this point, sheep farming is an ultimate form of renewable technology and NSA is very disappointed this was not reflected in this programme.”
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