AN update on a farming lecture postponed until next year is to take place online this month.

Prof Andrew Fearne, of Norwich Business School, University of East Anglia, will give an online update and refocus of his Nuffield Farming Lecture, which is postponed until 2021, in a live webinar on Tuesday, July 14, at 10.30am.

The update, which builds on the original title of the lecture ‘Brick to Click – Opportunities and Threats for UK Farmers, comes in light of the huge retail changes taking place following the Covid-19 pandemic.

During the presentation, Andrew will outline the opportunities available to UK producers in the fast-changing retail environment and look at how we can stop them slipping through our fingers.

The event will be chaired by Prof David Hughes, a global food and drink industry speaker, and the session will be concluded with an open question and answer session.

Nuffield Farming Scholarships Trust chairman Helen Woolley said: "The topic of this webinar session is undoubtedly pertinent and timely for UK agriculture as our industry works to adapt to the unprecedented challenges this year has brought.

“This event is an opportunity to share Andrew’s preliminary findings with a wider audience ahead of the full Nuffield Farming Lecture which Prof Fearne will present in July next year.”

Registration for the webinar is open to all and free of charge. This is a limited attendance event, so book early by emailing

The Nuffield Farming Scholarships Trust (NFST) is a registered charity that awards approximately 20 scholarships annually in the UK to young people between the ages of 22 and 45 from across the agricultural industry.

Andrew will present the full findings of his research, Brick to Click: How will the Retail Revolution Impact on UK Farms, at the Nuffield Farming Lecture on July 1, 2021 in London.