A NEW operations manager/breed secretary has been appointed at the Beef Shorthorn Cattle Society.

Clive Brown will leave his current post in April as head of AHDB’s Beef and Lamb Knowledge Exchange team after a career in the livestock sector including the last 17 years with Eblex and AHDB.

Beef Shorthorn Cattle Society president, Cathryn Williamson, said: “We are delighted to announce the appointment and look forward to working with Clive who combines practical experience with many years developing the beef industry through supply chain management whilst working in the commercial sector, as well as for the levy board.

"I am confident that Clive will build on the continual improvements that we have made in developing the society as a modern functioning organisation that supports the future of the breed and our membership.”

Clive Brown added: “I am looking forward to joining the society and helping to maximize the breed’s potential.

"While Beef Shorthorn has a great historic past, it has a really exciting future as a perfect fit for new and emerging environmental schemes and beef managed in lower input systems.”