Wool prices are expected to rise significantly this season, with forecasts pointing to a continued recovery driven by stronger demand and reduced global supply.
British Wool said average returns to farmers could be around 70% higher than last year, marking the second consecutive annual increase. The organisation is encouraging producers to market their fleeces through its auction system as conditions improve.
Chairman Jim Robertson said demand for wool was increasing across a range of uses, while sheep numbers were falling globally.
"Sheep numbers are declining all over the world. We have a fibre that is wanted. There is good demand, people are realising that the world is getting polluted with plastics. They are waking up," he said, highlighting the wide range of products which can be made from wool.
He added that efforts had been made to promote wool as a sustainable, traceable and more fashionable material for consumers.
Mr Robertson also reiterated his support for the auction system.
"I have always been an advocate of the auction system, for sheep, cattle and wool," he added.
"You get the true market value. When you sell other ways you get what they have to pay."
He acknowledged that some farmers had been reluctant to sell wool in recent years due to low returns, with some choosing to use it on farm or dispose of it. However, he said improving prices could help restore confidence.
"I would like it to cover the clipping costs and I think it will do. If we can do that, we can work from there," he said.
Mr Robertson added that farmers wanted all their products, including wool, to be used rather than wasted.
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